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Specialist marketing support for Macclesfield based enterprises

13 Apr 2017

Specialist marketing support for Macclesfield based enterprises

As a B2B marketing agency, Shaping Business has been successfully operating in the heart of Macclesfield for over 13 years. During this period, we have been providing specialist marketing support to clients, both large and small, throughout the UK, Ireland and Western Europe. We have also been heavily involved in running business support programmes to help businesses with their business growth strategy, export marketing plans and lead generation planning. Having worked with a variety of businesses across Europe we have been keen to share our knowledge and experience with local businesses so they can also benefit.

In 2015, we were engaged by the Make it Macclesfield (MiM) team to help establish a best in class volunteer driven business support programme, now known as Enterprising Macclesfield. We worked with MiM to develop the programme structure and coaching/advisory delivery frameworks for this programme. The aim was to encourage and support enterprise by providing free coaching and advice to start-up and established businesses in the local area.

Since the initiative was launched in November 2015, Shaping Business has been a demand generation engine for Enterprising Macclesfield, successfully running campaigns involving all elements of the marketing mix. Last month marked a pivotal moment in the organisation’s history, as our demand generation helped them hit their target of receiving 100 applications for support by March 2017. After seeing this initiative grow from an idea to receiving 100 applications, our team is proud to have developed the programme and delighted to have delivered on it.

Our Managing Director, Ray Clarke, has also been involved in his personal capacity as a volunteer at Enterprising Macclesfield as a review panel member, a coach and a local advisory partner; providing sales and marketing advice to local businesses.

The need for expert marketing advice and support has proven to be in high demand with many local businesses. As a Chartered Marketer with 25+ years of experience, Ray has provided specialist marketing advice both to start-ups and existing local businesses such as Nova Commercial Finance and CrossFit Silk, among others. In total, he has conducted 5 coaching sessions, 6 advisory sessions and held 18 diagnostic meetings with local businesses.

Through our involvement with Enterprising Macclesfield, we’ve discovered that there are fantastic businesses in the local area offering great products and services, but need that commercial focus and support to communicate their true value to their target market effectively.

So if your business is based in the Macclesfield and East Cheshire area and you have the ambition to grow, contact us directly to hear how we can help you win more business.

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