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Losing on price? A sales or marketing challenge

30 Jun 2017

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business opportunities. Many of these businesses claim they have lost opportunities because of the price of their product or services.

It is frequently the case that when a business thinks it has lost on price, the customer has not understood the true value of the product or service to them. So, in reality this is not a sales pricing problem, this is a marketing value proposition and communication challenge.

Watch our video, to identify the underlying signals which tell you that you may have a problem with your value proposition and what you need to do about it.


Are you struggling to develop a strong value proposition? We use a structured framework to help you to redefine your value proposition.

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