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Value Proposition Canvas: How to create a strong value proposition

05 Jan 2018

Value Proposition Canvas: How to create a strong value proposition

At Shaping Business, we use an internationally recognised framework for developing Value Propositions to help technology and professional services firms with converting business opportunities.

This framework is called the Value Proposition Canvas, which is a great tool. But like any tool it needs to be applied correctly. In this short video we identify the signs that tell you have a problem with your value proposition, and the five reasons why businesses struggle to use this framework effectively.

Watch our video below, and if you are struggling to develop a compelling value proposition, contact us for support.

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