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All posts in Marketing Strategy

05 Jan 2018

Value Proposition Canvas: How to create a strong value proposition

At Shaping Business, we use an internationally recognised framework for developing Value Propositions to help technology and professional services firms with converting business opportunities.

30 Jun 2017

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business opportunities. Many of these businesses claim they have lost opportunities because of the price of their product or services.

20 Jun 2017

What does the sales pipeline tell you about your business?

Many businesses view their sales pipeline from a sales management and revenue forecasting perspective. They are so focused on meeting their sales targets that they fail to review and analyse their sales pipeline to understand the real performance of the sales and marketing function in their business.

24 Nov 2016

How a strong value proposition can significantly increase your sales

Shaping Business has the privilege of working with a variety of well-established firms, many of whom are renowned for innovation and outstanding service capabilities. Yet a problem we consistently encounter is that clients struggle to produce a compelling value proposition for their business.

06 Jul 2016

Brexit: the business impact

Newspaper headlines have declared the British decision to exit the European Union ‘The ‘Brexit crisis’. Already, there has been a noticeable crystallisation of the risks that were alluded to during the referendum campaign: exchange rate volatility, weakening investment, and increased business uncertainty. The future for businesses both large and small, already trading internationally, has significantly altered as a result of ‘Brexit’. The greatest risk for businesses following the decision is that the current uncertainty becomes an excuse for procrastination. It is vital for businesses to take the initiative and proactively plan for the challenges that lie ahead in order to prosper in a changeable economic situation.

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