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All posts in Marketing Strategy

30 Jun 2017

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business opportunities. Many of these businesses claim they have lost opportunities because of the price of their product or services.

20 Jun 2017

What does the sales pipeline tell you about your business?

Many businesses view their sales pipeline from a sales management and revenue forecasting perspective. They are so focused on meeting their sales targets that they fail to review and analyse their sales pipeline to understand the real performance of the sales and marketing function in their business.

24 Nov 2016

How a strong value proposition can significantly increase your sales

Shaping Business has the privilege of working with a variety of well-established firms, many of whom are renowned for innovation and outstanding service capabilities. Yet a problem we consistently encounter is that clients struggle to produce a compelling value proposition for their business.

06 Jul 2016

Brexit: the business impact

Newspaper headlines have declared the British decision to exit the European Union ‘The ‘Brexit crisis’. Already, there has been a noticeable crystallisation of the risks that were alluded to during the referendum campaign: exchange rate volatility, weakening investment, and increased business uncertainty. The future for businesses both large and small, already trading internationally, has significantly altered as a result of ‘Brexit’. The greatest risk for businesses following the decision is that the current uncertainty becomes an excuse for procrastination. It is vital for businesses to take the initiative and proactively plan for the challenges that lie ahead in order to prosper in a changeable economic situation.

19 Dec 2013

TEDx Salford – The power of WHY

I am fortunate to have been part of the largest TEDx event in the UK i.e. TEDx Salford. On the 10th November 2013 I was part of the team that organised a full day conference; attended by around 1800 people seeking inspiration and motivation by hearing from the leading individuals in their respective fields. TED is a global foundation with the motto ‘Ideas Worth Spreading’. TEDx was introduced by TED in 2009, granting individuals or groups a licence to host local, self-organized TED-like events around the world.

The idea of organising a TEDx event in Salford came to Mishal Saeed. The first event was held in January 2012 and attended by around 160 people. In just 9 months the second event was organised which was the largest independent TEDx event in the UK with approximately 1600+ attendees. A record we have successfully built on with our latest event.

So what has driven that initial event idea to become so successful? Having been part of the team I believe it is the passion and motivation behind it. A passion that has come from understanding ‘why do we want to do this?’ This understanding of WHY has inspired the belief of the team and driven us all with passion and motivation to volunteer ourselves and organise a TED-like event for our local community.

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