Shaping Business has the privilege of working with a variety of well-established firms, many of whom are renowned for innovation and outstanding service capabilities. Yet a problem we consistently encounter is that clients struggle to produce a compelling value proposition for their business.
All posts in Outsourced Marketing
In the B2B market implementing an effective lead generation process is crucial to maintaining a pipeline of sales opportunities. However, many businesses fail to plan ahead to ensure they have enough fresh leads to maintain a healthy level of sales and profit.
Technology and professional services organisations have a core competence around specific fields of expertise. While the supporting areas of Finance, HR, IT and marketing are essential to every business they are not a core competence. In our latest viewpoint, we ask what the right marketing model is for these businesses.