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All posts in Professional Services Marketing

13 Apr 2017

Specialist marketing support for Macclesfield based enterprises

As a B2B marketing agency, Shaping Business has been successfully operating in the heart of Macclesfield for over 13 years. During this period, we have been providing specialist marketing support to clients, both large and small, throughout the UK, Ireland and Western Europe. We have also been heavily involved in running business support programmes to help businesses with their business growth strategy, export marketing plans and lead generation planning. Having worked with a variety of businesses across Europe we have been keen to share our knowledge and experience with local businesses so they can also benefit.

18 Jan 2017

Disrupting the B2B Marketing Agency Model

With a heavy focus on generating revenue from clients and using retainers, many agencies operate with the knowledge that they will get paid whether agreed levels of activity are met or not. Fixed-term contracts can also tie clients to restrictive agreements, whereby they aren’t given the scalability they need to grow an agile business or respond to the changing marketing environments. 

26 Jun 2012

Getting your marketing message clear

We get to meet really interesting professional services firms. What we find particularly fascinating about these businesses is how each one is different. Even when we meet firms that offer broadly similar services they are still fundamentally different. The senior people we meet are accomplished professionals who are clearly experts in their chosen field of specialism. Yet one of the most common issues which quickly becomes apparent is how difficult these firms find it to articulate succinctly their key marketing message. We typically get two different styles of weak messaging in these meetings that fall neatly into what we call the ‘brand agency’ response or the ‘consulting speak’ response.

02 May 2012

Adapt and innovate to grow your business

I was intrigued to read about Kevin Roberts’ speech at the recent IoD Annual Convention. As CEO of one of the worlds largest marketing groups, Saatchi & Saatchi, it was somewhat self-defeating to hear him declare that ‘marketing is dead‘. However, he had, at that stage already told the audience that “strategy is dead”, “the big idea is dead” and “management is dead”. Amusingly, as a CEO, he also went on to say “the further up in a company you go the stupider you become and the further away from new things”. By this stage I was starting to wonder if he was looking in the mirror. So apart from successfully being controversial and grabbing a few headlines, is this type of thought leadership valuable?

28 Mar 2012

Are your lead generation activities filling your sales pipeline?

There are typically two situations which we regularly see when we talk to professional services firms about lead generation. In the first scenario, it may be a firm that appears to be quite proactive in generating leads. They have a mix of regular marketing activities including email marketing, telemarketing etc that they implement, yet they are simply not generating the level of business leads they need. In the second scenario it may be a firm that has previously been quite successful and has now embarked on ad-hoc marketing activities to generate leads. But the overall feeling within the firm is that it’s a case of ‘spray and pray’.

In our experience, the firms that are highly targeted in Lead Generation and make it a habit, are the businesses that are currently experiencing the most success – domestically and internationally.

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