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All posts in Professional Services Marketing

30 Jun 2017

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business opportunities. Many of these businesses claim they have lost opportunities because of the price of their product or services.

13 Apr 2017

Specialist marketing support for Macclesfield based enterprises

As a B2B marketing agency, Shaping Business has been successfully operating in the heart of Macclesfield for over 13 years. During this period, we have been providing specialist marketing support to clients, both large and small, throughout the UK, Ireland and Western Europe. We have also been heavily involved in running business support programmes to help businesses with their business growth strategy, export marketing plans and lead generation planning. Having worked with a variety of businesses across Europe we have been keen to share our knowledge and experience with local businesses so they can also benefit.

18 Jan 2017

Disrupting the B2B Marketing Agency Model

With a heavy focus on generating revenue from clients and using retainers, many agencies operate with the knowledge that they will get paid whether agreed levels of activity are met or not. Fixed-term contracts can also tie clients to restrictive agreements, whereby they aren’t given the scalability they need to grow an agile business or respond to the changing marketing environments. 

26 Jun 2012

Getting your marketing message clear

We get to meet really interesting professional services firms. What we find particularly fascinating about these businesses is how each one is different. Even when we meet firms that offer broadly similar services they are still fundamentally different. The senior people we meet are accomplished professionals who are clearly experts in their chosen field of specialism. Yet one of the most common issues which quickly becomes apparent is how difficult these firms find it to articulate succinctly their key marketing message. We typically get two different styles of weak messaging in these meetings that fall neatly into what we call the ‘brand agency’ response or the ‘consulting speak’ response.

02 May 2012

Adapt and innovate to grow your business

I was intrigued to read about Kevin Roberts’ speech at the recent IoD Annual Convention. As CEO of one of the worlds largest marketing groups, Saatchi & Saatchi, it was somewhat self-defeating to hear him declare that ‘marketing is dead‘. However, he had, at that stage already told the audience that “strategy is dead”, “the big idea is dead” and “management is dead”. Amusingly, as a CEO, he also went on to say “the further up in a company you go the stupider you become and the further away from new things”. By this stage I was starting to wonder if he was looking in the mirror. So apart from successfully being controversial and grabbing a few headlines, is this type of thought leadership valuable?

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