Our previous blog post highlighted a Social Media Roadmap for Professional Services firms. Now we are going to build on that by sharing the practical steps you can take to build your firms visibility through social media. The first stage is all about leveraging LinkedIn. Most professionals have a profile on LinkedIn however it is surprising to see how many have failed to use this powerful tool to increase awareness of their firm or harness its potential to generate business leads.
LinkedIn has over 100m+ professionals around the world with 20m+ members in Europe, 5m+ in the UK and more than 2m companies have LinkedIn Company Pages (June 2011). It is a rich source of information on prospects, hot topics and recommended service providers. The following practical guidelines outline current LinkedIn best practice: