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Marketing Insights

18 Jan 2017

Disrupting the B2B Marketing Agency Model

With a heavy focus on generating revenue from clients and using retainers, many agencies operate with the knowledge that they will get paid whether agreed levels of activity are met or not. Fixed-term contracts can also tie clients to restrictive agreements, whereby they aren’t given the scalability they need to grow an agile business or respond to the changing marketing environments. 

24 Nov 2016

How a strong value proposition can significantly increase your sales

Shaping Business has the privilege of working with a variety of well-established firms, many of whom are renowned for innovation and outstanding service capabilities. Yet a problem we consistently encounter is that clients struggle to produce a compelling value proposition for their business.

10 Oct 2016

5 key signs that your lead generation needs attention

In the B2B market implementing an effective lead generation process is crucial to maintaining a pipeline of sales opportunities. However, many businesses fail to plan ahead to ensure they have enough fresh leads to maintain a healthy level of sales and profit.

06 Jul 2016

Brexit: the business impact

Newspaper headlines have declared the British decision to exit the European Union ‘The ‘Brexit crisis’. Already, there has been a noticeable crystallisation of the risks that were alluded to during the referendum campaign: exchange rate volatility, weakening investment, and increased business uncertainty. The future for businesses both large and small, already trading internationally, has significantly altered as a result of ‘Brexit’. The greatest risk for businesses following the decision is that the current uncertainty becomes an excuse for procrastination. It is vital for businesses to take the initiative and proactively plan for the challenges that lie ahead in order to prosper in a changeable economic situation.

30 Apr 2015

What is the right marketing model for your business?

Technology and professional services organisations have a core competence around specific fields of expertise. While the supporting areas of Finance, HR, IT and marketing are essential to every business they are not a core competence. In our latest viewpoint, we ask what the right marketing model is for these businesses.