To grow your business please contact us on enquiries@shapingbusiness.com or call at +44 (0)845 000 0499

Marketing Insights

20 Jun 2017

What does the sales pipeline tell you about your business?

Many businesses view their sales pipeline from a sales management and revenue forecasting perspective. They are so focused on meeting their sales targets that they fail to review and analyse their sales pipeline to understand the real performance of the sales and marketing function in their business.

13 Apr 2017

Specialist marketing support for Macclesfield based enterprises

As a B2B marketing agency, Shaping Business has been successfully operating in the heart of Macclesfield for over 13 years. During this period, we have been providing specialist marketing support to clients, both large and small, throughout the UK, Ireland and Western Europe. We have also been heavily involved in running business support programmes to help businesses with their business growth strategy, export marketing plans and lead generation planning. Having worked with a variety of businesses across Europe we have been keen to share our knowledge and experience with local businesses so they can also benefit.

18 Jan 2017

Disrupting the B2B Marketing Agency Model

With a heavy focus on generating revenue from clients and using retainers, many agencies operate with the knowledge that they will get paid whether agreed levels of activity are met or not. Fixed-term contracts can also tie clients to restrictive agreements, whereby they aren’t given the scalability they need to grow an agile business or respond to the changing marketing environments. 

24 Nov 2016

How a strong value proposition can significantly increase your sales

Shaping Business has the privilege of working with a variety of well-established firms, many of whom are renowned for innovation and outstanding service capabilities. Yet a problem we consistently encounter is that clients struggle to produce a compelling value proposition for their business.

10 Oct 2016

5 key signs that your lead generation needs attention

In the B2B market implementing an effective lead generation process is crucial to maintaining a pipeline of sales opportunities. However, many businesses fail to plan ahead to ensure they have enough fresh leads to maintain a healthy level of sales and profit.