To grow your business please contact us on results@shapingbusiness.com or call at +44 (0)1625 610110

Marketing Insights

05 Jan 2018

Value Proposition Canvas: How to create a strong value proposition

At Shaping Business, we use an internationally recognised framework for developing Value Propositions to help technology and professional services firms with converting business opportunities.

18 Oct 2017

Why technology firms struggle with marketing?

Over the years, we have worked with some great technology businesses that have developed innovative and at times disruptive technology solutions. The issues they faced when marketing their business/ technology were strikingly similar. These issues seemed to arise irrespective of whether the founders were undertaking the marketing themselves, or whether they on-boarded a marketing resource or outsourced to a marketing agency.

30 Jun 2017

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business opportunities. Many of these businesses claim they have lost opportunities because of the price of their product or services.

20 Jun 2017

What does the sales pipeline tell you about your business?

Many businesses view their sales pipeline from a sales management and revenue forecasting perspective. They are so focused on meeting their sales targets that they fail to review and analyse their sales pipeline to understand the real performance of the sales and marketing function in their business.

13 Apr 2017

Specialist marketing support for Macclesfield based enterprises

As a B2B marketing agency, Shaping Business has been successfully operating in the heart of Macclesfield for over 13 years. During this period, we have been providing specialist marketing support to clients, both large and small, throughout the UK, Ireland and Western Europe. We have also been heavily involved in running business support programmes to help businesses with their business growth strategy, export marketing plans and lead generation planning. Having worked with a variety of businesses across Europe we have been keen to share our knowledge and experience with local businesses so they can also benefit.