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Marketing Insights

28 Feb 2018

The Importance of a Brexit Risk Assessment for Business

Our second blog in this series on Brexit covers the importance Brexit risk assessment for your business in preparation for Britain’s exit from the EU. Alternatively, you can watch a video of this blog at the bottom of this page.

28 Feb 2018

What will the final Brexit impact be for business?

Our latest blog below covers the Brexit impact on business in the UK and Europe after the March 2019 cut-off date. Alternatively, you can watch a video of this blog at the bottom of this page.

05 Jan 2018

Value Proposition Canvas: How to create a strong value proposition

At Shaping Business, we use an internationally recognised framework for strong and compelling Value Proposition Development, to help technology and professional services firms convert more opportunities and win more business.

18 Oct 2017

Why technology firms struggle with marketing?

Over the years, we have worked with some great technology businesses that have developed innovative and at times disruptive technology solutions. The issues they faced when marketing their business/ technology were strikingly similar. These issues seemed to arise irrespective of whether the founders were undertaking the marketing themselves, or whether they on-boarded a marketing resource or outsourced to a marketing agency.

30 Jun 2017

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business opportunities. Many of these businesses claim they have lost opportunities because of the price of their product or services.