B2B content marketing to attract higher quality and quantity of traffic and convert more leads
Business-to-Business (B2B) buyers have become more reliant on good quality content to address their business needs. This includes content that informs the buyers to make better business decisions, enables them to solve their business issues, and educates them on their topics of interest. Almost half of B2B buyers view 3-5 pieces of content before directly engaging with the service provider. Despite realising the value of quality content, two-third of B2B marketers are still struggling to implement B2B content marketing effectively.
Shaping Business brings an innovative approach to customer focused B2B content marketing by identifying buyer’s needs, their pain points and focusing on the buyer’s journey. Our team has the ability to quickly understand your business and work with you to identify your buyer’s needs using a structured framework to develop a comprehensive content plan. Producing good quality and relevant content is half the battle; we recognise that effective distribution of content truly completes content marketing. We focus on utilising the most effective channels and tactics of content distribution to maximise your Content Marketing ROI.
Our B2B content marketing approach will enable you to:
- Establish yourself as a thought leader in your particular niche
- Increase inbound lead generation for your business
- Develop a documented content marketing strategy with clear goals, along with an editorial mission and guidelines
- Establish a content matrix that is focused around your buyer profile(s) and the buyer journey to identify real interests/ needs of your buyers
- Focus on consistency in developing and distributing content
- Integrate the most appropriate and effective channels, tactics and techniques to maximise the value of your content marketing efforts
- Deploy practical and effective governance and measurement metrics to better optimise and successfully deliver the content marketing plan.
Our team’s experience enables you to take a strategic approach to B2B content marketing, establish your business as a thought leader, help you attract more website visitors and convert them into good quality leads.