Our approach 

Business-to-Business (B2B) buyers have become more reliant on good quality content to address their business needs.

This includes content that informs your buyers to make better business decisions, enables them to solve their business issues, and educates them on their topics of interest.

Almost half of B2B buyers view 3-5 pieces of content before directly engaging with you, the service provider. Despite realising the value of quality content, two-thirds of B2B marketers are still struggling to implement B2B content marketing effectively.

B2B buyers are more than 70% through the purchase decision  before ever engaging the vendor/ service provider...                            

Digitally empowered B2B buyers of today value content that educates and informs…

How we do it 

Shaping Business brings an innovative approach to customer focused B2B content marketing by identifying your buyer’s needs, their pain points and focusing on your buyer’s journey.

Our team has the ability to quickly understand your business and work with you to identify your buyer’s needs using a structured framework to develop a comprehensive content plan.

Producing good quality and relevant content is half the battle; we recognise that effective distribution of content truly completes content marketing.

We focus on utilising the most effective channels and tactics of content distribution for your business to maximise your Content Marketing ROI.

Developing good content requires...

Technical understanding of the complex technology / service

+

Knowledge of your buyer’s business and its challenges 

…To develop content in your buyer’s language that connects with your audience

Developing good content requires...

Technical understanding of the complex technology / service

+

Knowledge of your buyer’s business and its challenges 

…To develop content in your buyer’s language that connects with your audience

How we do it 

Shaping Business brings an innovative approach to customer focused B2B content marketing by identifying your buyer’s needs, their pain points and focusing on your buyer’s journey.

Our team has the ability to quickly understand your business and work with you to identify your buyer’s needs using a structured framework to develop a comprehensive content plan.

Producing good quality and relevant content is half the battle; we recognise that effective distribution of content truly completes content marketing.

We focus on utilising the most effective channels and tactics of content distribution for your business to maximise your Content Marketing ROI.

Our B2B content marketing approach will enable you to:

Establish yourself as a thought leader in your particular niche

Increase inbound lead generation for your business

Develop a documented content marketing strategy with clear goals, along with an editorial mission and guidelines 

Establish a content matrix that is focused around your buyer profile(s) and the buyer journey to identify real interests/ needs of your buyers

Focus on consistency in developing and distributing content

Integrate the most appropriate and effective channels, tactics and techniques to maximise the value of your content marketing efforts

Deploy practical and effective governance and measurement metrics to better optimise and successfully deliver the content marketing plan


Our team’s experience enables you to take a strategic approach to B2B content marketing, establish your business as a thought leader, help you attract more website visitors and convert them into good quality leads.

Some of the topics we've developed content for...

Fintech

Cloud Computing 

Enterprise Mobility

RegTech & Regulatory Compliance 

Cyber Security 

SaaS

GDPR

Automation (RPA)

Digital Transformation

Software Maintenance

Smart Grid & Smart Meters