Our approach 

The B2B industry faces the challenge of a real gap in marketing knowledge, skills and competency. Professionals that specialise in B2B marketing are hard to find and recruit.

Equally the time, cost and effort it takes to develop a B2B marketing professional’s competency is significant and there is a tendency for marketers to move jobs regularly. 

As a result, B2B companies need an effective means of rapidly developing B2B marketing competency to ensure their marketing teams quickly deliver value to the business.  

Professionals prefer to learn and develop competency through tailored programmes that are outcome focused and provide a flexible learning environment. 

That is why there is an increasing trend towards ‘e-learning’

How we do it 

The B2B e-learning programmes offered by the Centre of Excellence in B2B Marketing (a brand of Shaping Business Limited) are aimed at addressing this skills and competency gap in B2B Marketing.

These e-learning programmes provide an innovative approach to learning, with highly structured e-learning programmes that reinforce learning, assessments to measure knowledge applied and practical activities to transform knowledge gained into competency.

We offer e-learning programmes in B2B that...

1. Accelerate the learning curve in B2B marketing

2. Reinforce learning through highly structured, interactive delivery

3. Measure knowledge gained and applied with assessments

4. Develop competency with a credible deliverable to support it

5. Measure the impact and improvement in capability

We offer e-learning programmes in B2B that...

1. Accelerate the learning curve in B2B marketing

2. Reinforce learning through highly structured, interactive delivery

3. Measure knowledge gained and applied with assessments

4. Develop competency with a credible deliverable to support it

5. Measure the impact and improvement in capability

How we do it 

The B2B e-learning programmes offered by the Centre of Excellence in B2B Marketing (a brand of Shaping Business Limited) are aimed at addressing this skills and competency gap in B2B Marketing.

These e-learning programmes provide an innovative approach to learning, with highly structured e-learning programmes that reinforce learning, assessments to measure knowledge applied and practical activities to transform knowledge gained into competency.

The outcome focused B2B e-learning programmes with 1-to-1 coaching support enable you to:

Develop competent B2B marketing teams 

Accelerate the learning curve in B2B marketing and facilitate the transition from B2C into B2B 

Deliver credible outcomes at the end of the e-learning programmes which means getting maximum value for your investment 

Gain an understanding of the latest marketing and business development best practices 

Gain independent insight and analysis of your business strategy, structure and process

Improve the quality of deliverables and strategic contributions from the marketing teams 

Benefit from dedicated 1-to-1 coaching support, to help you to apply the learning and maximise the value 


The e-learning programmes by the Centre of Excellence in B2B Marketing have been developed by highly experienced B2B marketing professionals based on best practice. For more information or to enrol on one of the B2B e-learning programmes, visit the Centre of Excellence in B2B Marketing website.

Visit the Centre of Excellence in B2B Marketing, to learn about how we are transforming Capability Development in B2B 

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