Our approach 

Sales and Marketing practices, skills and models are evolving with the changing times and digital influx. B2B Training and Capability Development Programmes are a fantastic way of exploring these latest best practices, educating your internal teams and implementing the best practice within your business.

These training programmes really help in addressing the skills gap and improving your business performance. They bring structure and innovation to the sales and marketing practices within your business.

B2B marketing is a specialist skill that requires a different approach compared to B2C/ consumer marketing. This means a focus on...

Competency development of your B2B marketing teams

A need for applied learning methodologies and

Training that delivers an outcome for your team and your business

How we do it 

At Shaping Business, we design and deliver bespoke and tailored B2B marketing training and capability development programmes. Unlike any other conventional training workshops that are highly instructional in nature and do not result in any behavioural change or improved performance, our workshop programmes are highly interactive, grounded in the practical reality of daily business operations and include follow-up coaching programmes to ensure proper application of the learning outcomes. 

The training programme structure, content, interaction and coaching support is all based around your organisation’s capability needs. 

We have delivered B2B marketing training and capability workshop programmes to over 500 businesses across UK and Ireland and have been selected specifically by the public and private Business Support Organisations to design and deliver such programmes.

Our bespoke B2B training workshops are...

Practical in nature – developed and delivered by practitioners

Structured to produce deliverables ready for business use

Combined with follow-up coaching to ensure application of knowledge

Developed to provide evidence of improvement in competency of attendees

Our bespoke B2B training workshops are...

Practical in nature – developed and delivered by practitioners

Structured to produce deliverables ready for business use

Combined with follow-up coaching to ensure application of knowledge

Developed to provide evidence of improvement in competency of attendees

How we do it 

B2B marketing training At Shaping Business, we design and deliver bespoke and tailored B2B marketing training and capability development programmes. Unlike any other conventional training workshops that are highly instructional in nature and do not result in any behavioural change or improved performance, our workshop programmes are highly interactive, grounded in the practical reality of daily business operations and include follow-up coaching programmes to ensure proper application of the learning outcomes. 

The training programme structure, content, interaction and coaching support is all based around your organisation’s capability needs. 

We have delivered B2B marketing training and capability workshop programmes to over 500 businesses across UK and Ireland and have been selected specifically by the public and private Business Support Organisations to design and deliver such programmes.

Our B2B Marketing Training and Capability development programmes enable you to:

Experience a highly interactive, tailored and engaging learning experience

Identify and address capability gaps within your team and any other areas of the business that may need attention

Gain independent insight and analysis of your business strategy, structure and processes

Benefit from post workshop 1-1 coaching support, to embed your help you apply the learning and maximise the value

Establish actionable outputs from the workshop programmes that are specific to your business 

Gain an understanding of the latest marketing and business development best practices

Our leading workshops include:

Planning for structured business growth

Business to Business (B2B) Lead Generation

Preparing for entering new market or launching new product/service

Engaging and convincing B2B buyer's


Our skilled trainers with over 25 years of business experience are committed to providing bespoke business, sales and marketing training/ capability development programmes to enhance your business performance.