Lead Generation

Why technology firms struggle with marketing

Why technology firms struggle with marketing?

Over the years, we have worked with some great technology businesses that have developed innovative and at times…


Value proposition-losing-on-price

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business…


sales pipeline growth

What does the sales pipeline tell you about your business?

Many businesses view their sales pipeline from a sales management and revenue forecasting perspective. They are so…


lead generation benchmark

5 key signs that your lead generation needs attention

In the B2B market implementing an effective lead generation programme is crucial to maintaining a pipeline of sales…


Nurture Web Leads

New service launched to identify your website visitors

We are pleased to formally launch a valuable service to help B2B firms generate more business leads from the website.…