Shaping Business has the privilege of working with a variety of well-established firms, many of whom are renowned for innovation and outstanding service capabilities. Yet a problem we consistently encounter is that clients struggle to produce a compelling and strong value proposition for their business.
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In the B2B market implementing an effective lead generation programme is crucial to maintaining a pipeline of sales opportunities. However, many businesses fail to plan ahead to ensure they have enough fresh leads to maintain a healthy level of sales and profit.