Strategy

Complex B2B Sales

What is the right marketing model for your business?

Technology and professional services organisations have a core competence around specific fields of expertise. While…


Analysis of marketing budget

How much of your marketing budget is wasted?

For many of us the new financial year starts in April and in the period January to March we turn our attention to…


TEDx Salford

TEDx Salford - The power of WHY

I am fortunate to have been part of the largest TEDx event in the UK i.e. TEDx Salford. On the 10th November 2013 I was…


Adapt and innovate to grow your business

I was intrigued to read about Kevin Roberts' speech at the recent IoD Annual Convention. As CEO of one of the worlds…


The real cost of not living your brand in professional services

It was fascinating to see the resignation letter of Goldman Sachs’ Executive Director, Greg Smith, published in the New…