My clients typically have the following challenging sales environments...
Complex B2B Sales
Long decision making lead times
Targeting large organisations
Multiple stakeholders involved in the buying process
My approach
Ray Clarke specialises in working with businesses with “Complex B2B Sales” and typically long decision making lead times. These businesses have to engage multiple stakeholders in large organisations at different stages in the buying cycle. I have been working with businesses in the UK and Europe since 1992, and have helped them to grow in their domestic markets and internationally.
My approach
Ray Clarke specialises in working with businesses with “Complex B2B Sales” and typically long decision making lead times. These businesses have to engage multiple stakeholders in large organisations at different stages in the buying cycle. I have been working with businesses in the UK and Europe since 1992, and have helped them to grow in their domestic markets and internationally.
My clients typically have the following challenging sales environments...
Complex B2B Sales
Long decision making lead times
Targeting large organisations
Multiple stakeholders involved in the buying process
Shaping Business provides a Fractional Chief Growth Officer to a variety of clients in the technology sector that include:
IT Services
Software Services
Manufacturing Services
Engineering Design Services
Medical Devices Technology
Telecom Services
Cybersecurity Services
Shaping Business provides a Fractional Chief Growth Officer to a variety of clients in the Professional Services sector that include:
Management Consulting
Engineering Consulting
Marketing Services
Accountancy
Architectural
Educational/ training services
I am passionate about delivering an outstanding service and making a real impact on your growth system. During the course of my engagements, my clients have given the following feedback:
Within a month, Shaping Business identified all the key business issues and facilitated our management team discussions to help us get aligned on a plan, when we have not been able to reach this ourselves in over 3 years.
Director, Architectural Practice
I hadn't appreciated the value in having someone outside the business really challenge our thinking. We simply wouldn't have got the quality of output without Shaping Business's involvement.
High-Tech Equipment Distribution
Shaping Business is ahead of the curve when it comes to strategy development. The frameworks and methodologies you are using are really impressive!
CEO, Professional Services Firm
Shaping Business played a key role in revising our value proposition. This rapidly resulted in the development of a strategic relationship and a multi-million euro business opportunity.
Managing Director, Distribution Business
I knew we needed help to develop our strategy. What I hadn’t appreciated was the value in having someone outside the business really challenge our thinking. We wouldn’t have got to this point without your involvement.
Managing Director, High-Tech Distributor
Shaping Business played a crucial advisory role in developing new services which delivered over £1m of business.
Telecoms Services Firm
The Strategic Workshop was excellent. It was exciting to be part of and we have achieved far more than I thought was possible within a very short time.
Managing Director, Marketing Services Firm
Shaping Business challenged our thinking and influenced the development of a revised value proposition. With a new clear and compelling messaging we immediately witnessed a positive impact on sales conversions!
Managing Director - SAAS business
Exceptional – practical, to-the-point and full of valuable insights.
CMO - Digital Media Services
Within a month, Shaping Business identified all the key business issues and facilitated our management team discussions to help us get aligned on a plan, when we have not been able to reach this ourselves in over 3 years.
Director, Architectural Practice
Shaping Business played a crucial advisory role in developing new services which delivered over £1m of business.
Telecoms Services Firm
I hadn't appreciated the value in having someone outside the business really challenge our thinking. We simply wouldn't have got the quality of output without Shaping Business's involvement.
High-Tech Equipment Distribution
The Strategic Workshop was excellent. It was exciting to be part of and we have achieved far more than I thought was possible within a very short time.
Managing Director, Marketing Services Firm
Shaping Business played a key role in revising our value proposition. This rapidly resulted in the development of a strategic relationship and a multi-million euro business opportunity.
Managing Director, Distribution Business
Shaping Business challenged our thinking and influenced the development of a revised value proposition. With a new clear and compelling messaging we immediately witnessed a positive impact on sales conversions!
Managing Director - SAAS business
Shaping Business is ahead of the curve when it comes to strategy development. The frameworks and methodologies you are using are really impressive!
CEO, Professional Services Firm
I knew we needed help to develop our strategy. What I hadn’t appreciated was the value in having someone outside the business really challenge our thinking. We wouldn’t have got to this point without your involvement.
Managing Director, High-Tech Distributor

