Successful lead generation requires a combination of meticulous planning with sustained and focused execution. 

The key enablers of lead generation planning and execution include a rich blend of:





Which can deliver the quality and quantity of leads the business needs when optimised.

While most businesses have lead generation programmes in place...

They often feel that these programmes are not delivering to their full potential or not delivering at all. However they are unable to pinpoint why or identify the areas where improvements can be made.
Lead generation benchmark

At Shaping Business, we have worked with over 150 organisations to develop their lead generation programmes and to help them improve their lead generation capability.
Lead Generation BenchmarkBased on our years of experience and specialism in lead generation, we have developed a Lead Generation Benchmark. The audit, which consists of a short questionnaire,  enables you to assess your current approach to Lead Generation by focusing on the 12 key enablers and should take no longer than 15 minutes to complete.

On completion of your Lead Generation Benchmark, we will get back to you by email, with a radar chart analysis of your Lead Generation capability and recommendations on the key areas you could focus on to effectively generate more leads.

Your responses to this questionnaire will be regarded as confidential and will not be disclosed to third parties without your permission. Any publication of information relating to the Lead Generation Benchmark Audit will be anonymised to ensure no individual or company can be identified. 

lead generation benchmark

Click on the button below when you are ready to start the Lead Generation Benchmark Audit.

Begin Benchmarking