Our approach
Markets are continually changing and evolving. Market leaders rise and fall at an increasingly rapid pace. It is therefore vital for businesses to recognise these economic and industrial shifts and use this knowledge to make informed business decisions.
By regularly conducting market research and analysis, B2B businesses can gain thorough information about their customers and identify opportunities to grow and increase profits.
The more informed a business is about their market and its competitors, the more likely they are to see the bigger picture and avoid any potential risks.
"Without data you're just another person with an opinion"
- W. Edwards Deming
Market research verifies opinions and hypothesis, with evidence, so that you can make informed business decisions.
How we do it
At Shaping Business, we provide B2B market research and analysis expertise to deliver valuable market insights to inform your business strategy and maintain competitor advantage. Utilising our experience of working with professional services and technology firms, we can:
Easily identify key market sectors relevant to your business
Use our resources and research methodologies to allow scope for your business to enter new markets.
Common triggers leading to a requirement for market research...
Launching a new product / service
Understanding the changing competitive landscape
Identifying target markets and customers
Planning to enter a new geographic market
Understanding changes in the external market environment
Making informed business strategy decisions
Common triggers leading to a requirement for market research...
Launching a new product / service
Understanding the changing competitive landscape
Identifying target markets and customers
Planning to enter a new geographic market
Understanding changes in the external market environment
Making informed business strategy decisions
How we do it
At Shaping Business, we provide B2B market research and analysis expertise to deliver valuable market insights to inform your business strategy and maintain competitor advantage. Utilising our experience of working with professional services and technology firms we can:
Easily identify key market sectors relevant to your business
Use our resources and research methodologies to allow scope for your business to enter new markets.
Our B2B market research and analysis process will enable you to:
Gather relevant market and competitor information through primary and secondary research
Verify and validate different hypotheses that could influence the business decisions
Develop valuable insights to inform your business strategy
Prepare and plan for changes in the external market and competitive environment
Establish potential growth opportunities and improvement plans for the business
Reduce the levels of risk by making more informed business decisions