Our approach 

Markets are continually changing and evolving. Market leaders rise and fall at an increasingly rapid pace. It is therefore vital for businesses to recognise these economic and industrial shifts and use this knowledge to make informed business decisions.

By regularly conducting market research and analysis, B2B businesses can gain thorough information about their customers and identify opportunities to grow and increase profits.

The more informed a business is about their market and its competitors, the more likely they are to see the bigger picture and avoid any potential risks.

"Without data you're just another person with an opinion"

- W. Edwards Deming                             

Market research verifies opinions and hypothesis, with evidence, so that you can make informed business decisions. 

How we do it 

At Shaping Business, we provide B2B market research and analysis expertise to deliver valuable market insights to inform your business strategy and maintain competitor advantage. Utilising our experience of working with professional services and technology firms, we can:

Easily identify key market sectors relevant to your business 

Use our resources and research methodologies to allow scope for your business to enter new markets. 

Common triggers leading to a requirement for market research...

Launching a new product / service 

Understanding the changing competitive landscape 

Identifying target markets and customers

Planning to enter a new geographic market

Understanding changes in the external market environment

Making informed business strategy decisions

Common triggers leading to a requirement for market research...

Launching a new product / service 

Understanding the changing competitive landscape 

Identifying target markets and customers

Planning to enter a new geographic market

Understanding changes in the external market environment

Making informed business strategy decisions

How we do it 

At Shaping Business, we provide B2B market research and analysis expertise to deliver valuable market insights to inform your business strategy and maintain competitor advantage. Utilising our experience of working with professional services and technology firms, we can:

Easily identify key market sectors relevant to your business

Use our resources and research methodologies to allow scope for your business to enter new markets. 

Our B2B market research and analysis process will enable you to:

Gather relevant market and competitor information through primary and secondary research

Verify and validate different hypotheses that could influence the business decisions

Develop valuable insights to inform your business strategy

Prepare and plan for changes in the external market and competitive environment

Establish potential growth opportunities and improvement plans for the business

Reduce the levels of risk by making more informed business decisions


Our experienced team is committed to providing highly cost effective market research and analysis, which will help you develop your long term business growth strategy.

Some of the industry sectors / markets we have undertaken market research in...

Cyber security consulting 

Warehousing, distribution & logistics 

Software Maintenance 

Saas products & services

Financial payment technology 

Road maintenance technology 

Abattoir / slaughterhouse industry 

Soft drinks & functional drinks 

Energy management software 

Pump & process equipments 

Contract manufacturing 

Lighting equipment & manufacturing