Our approach
One of the greatest challenges for Technology and Professional Services firms is to maintain the momentum in regularly generating good quality leads to feed the sales pipeline. In most cases, these are intangible operational marketing services with complex sales process, long lead times and high risk purchases.
The day-to-day operational marketing plan enables you to continually engage with your target market with the right messaging, using the right tactics and channels to convert more of those leads into prospects and more opportunities into contract wins.
It is vital that your sales and marketing activities add value to your prospects otherwise you are in danger of wasting a lot of marketing effort and resources with plummeting results.
How we do it
At Shaping Business, we provide a comprehensive range of operational marketing services to enable you to deliver on your growth strategy to achieve your business goals and objectives.
We recognise the inextricable link between business strategy and operational marketing plan and delivery. We also realise there is a need for an integrated sales and marketing approach with the appropriate marketing mix to drive the delivery.
We have a team with a blend of essential B2B marketing skills, experience and expertise that delivers outstanding services to its clients.
How we do it
At Shaping Business, we provide a comprehensive range of operational marketing services to enable you to deliver on your growth strategy to achieve your business goals and objectives.
We recognise the inextricable link between business strategy and operational marketing plan and delivery. We also realise there is a need for an integrated sales and marketing approach with the appropriate marketing mix to drive the operational marketing delivery.
We have a team with a blend of essential B2B marketing skills, experience and expertise that delivers outstanding services to its clients.
Our Operational Marketing Delivery Services will enable you to:
Increase brand awareness, reinforce your brand identity and improve engagement with your prospective clients
Assess your current sales & marketing performance and identify remedial actions for your business
Develop compelling marketing messages that enhance your brand and product/service value and engage your customer
Produce compelling bids & proposals to improve your win rates and establish repeatable processes for future bids
Identify the most effective content, channels and tactics to drive engagement in your target market and deliver inbound leads
Deliver an operational marketing programme that is scheduled, costed and resourced over a defined period of time
Establish a key account management/ account based marketing model in your business to increase your customer lifetime value
Track and optimise the marketing delivery to benchmark performance, identify leads and feed valuable intelligence back into the sales pipeline