Many businesses have a challenge in delivering sustainable business growth and creating long-term value in the business. They struggle to build a consistently healthy sales pipeline that provides a good flow of quality leads, prospect meetings, proposals and contract wins. This is typically due to:
Lack of time
Resource constraints
Skills and capability gap
Lack of focus
Our growth marketing services enable you to grow and create value in your business by providing best practice knowledge, tools and methodologies to develop a business growth plan and help you deliver it.
Our approach to growth marketing and value creation is based on understanding and managing the underlying drivers at each conversion stage in the sales pipeline to deliver sustainable, profitable growth.
In our experience addressing these drivers requires a combination of:
Integrated sales & marketing execution
Shaping Business bring a rich blend of skillsets and experience to:
Inform the strategic business decisions
Develop and implement the growth marketing plan
Deliver an outstanding service
Our growth marketing services can support your business in the following areas:
Working with Business Leaders to manage the levers of value creation in your business
Providing clarity of direction and informing your business strategy
Providing direction and facilitating managed execution to deliver sustainable growth
Providing a personalised and focused approach to help you penetrate key accounts and win more new business
Compelling value proposition development that generates interest and converts more sales
Attracting higher quality and quantity of traffic and convert more leads
Enabling your business to assess the potential impact and how you can manage the risks to your business
Tailored B2B marketing training and capability development programmes to enhance business performance
We revised our value proposition before attending an exhibition and it triggered a re-messaging of our display. With the new clear and compelling messaging we secured our first sale within 3 hours on day one - something we have never achieved at an event before!
Managing Director - SAAS business
The advice we received from Shaping Business has driven us to make specific changes in our approach which has enabled us to win new business.
Operations Director, Recruitment Consultancy
I am impressed by the level of detail and the effort that has gone into producing our Marketing Plan. This gives us a clear programme to execute over the next year.
CEO, Management Consultancy
Exceptional – practical, to-the-point and full of valuable insights into how to design and implement a targeted Lead Generation Plan. We have already successfully generated a lead.
CMO - Digital Media Services
The Strategic Workshop was excellent. It was exciting to be part of and we have achieved far more than I thought was possible within a very short time.
Managing Director, Marketing Services Firm
After revising our value proposition, we communicated it to a key client. This resulted in the development of a strategic relationship and a multi-million euro business opportunity.
Managing Director, Distribution Business
Made a substantial contribution to our business by developing and implementing an initiative which generated 255% more leads
CEO, IT Services firm
Shaping Business is ahead of the curve when it comes to strategy development. The frameworks and methodologies you are using are really impressive!
CEO, Professional Services Firm
I knew we needed help to develop our strategy. What I hadn’t appreciated was the value in having someone outside the business really challenge our thinking. We wouldn’t have got to this point without your involvement.
Managing Director, High-Tech Distributor