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Posts by category

• Category: Business Value Creation
  • Succession Planning Process – A six-step how-to guide
  • Small business valuation – How to prepare for it
  • What factors influence the business valuation multiplier?
  • Why traditional methods of valuation don’t apply to valuing a small business?
  • Why and when should I value my business?
  • Four critical success factors of exit planning
  • Business valuation – whats’s involved?
  • Five exit strategies for business owners
  • How to value your business?
  • Exit planning for business owners
  • What is the right Predictable Revenue Model for SMEs?
  • Why predictable revenue generation is key to sustainable business growth
  • Why Aaron Ross’ Predictable Revenue Model is not suitable for SMEs
• Category: Videos
  • COVID-19 Time to rethink your business strategy
  • Value Proposition B2B examples: The Challenge
  • Value Proposition Design and Development to engage your B2B customer
  • Defining your Value Proposition: The Value in Getting It Right
  • Customer Value Proposition Example: Customer Profile
  • Creating a Value Proposition: Guidance on building a value proposition
  • What are the key Critical Success Factors of Exit Planning?
  • What are the five key Exit Strategies for business owners?
  • The importance of creating an Exit Strategy
• Category: Exit Planning
  • When do business owners need to start the Exit Planning Process?
  • What are the key drivers of Business Exit Planning?
• Category: Uncategorized
  • Value Proposition Customer Profile
• Category: Strategy
  • Initiative launched to prepare SMEs for Brexit
  • The Importance of a Brexit Risk Assessment for Business
  • What will be the final impact of Brexit on small business?
  • What does sales pipeline management tell you about your business?
  • What is the right marketing model for your business?
  • How much of your marketing budget is wasted?
  • TEDx Salford – The power of WHY
  • Adapt and innovate to grow your business
  • The real cost of not living your brand in professional services
  • Four steps to driving your top line growth
• Category: Brexit
  • Brexit: the business impact
• Category: Value Proposition
  • Losing on price? A sales or marketing challenge
  • Value Proposition Canvas: How to create a strong value proposition
  • How a strong value proposition can significantly increase your sales
• Category: Content marketing
  • Why technology firms struggle with marketing?
  • Getting your marketing message clear
• Category: Lead Generation
  • Qualifying Leads – MQL and SQL Explained
  • Have you adapted to changing B2B buying behaviour?
  • 5 key signs that your lead generation development needs attention
  • New service launched to identify your website visitors
  • Resourcing and funding lead generation
  • Are your lead generation activities filling your sales pipeline?
  • Five steps to better proposal / bid management
• Category: Digital marketing
  • Social Media Stage 1: Leveraging LinkedIn
  • The social media roadmap – Five key principles
• Category: Outsourced Marketing
  • Specialist marketing support for Macclesfield based enterprises
  • Disrupting the B2B Marketing Agency Model

Portfolio

• Email - Managing the risks of transitioning to G-Cloud
• Email - Cybersecurity campaign for the insurance sector
• Landing Page - Cyber Security Landing Page
• Client Success Story - Insurance brand achieves improved service levels and lower costs on IBM software maintenance
• Case Study - Unified communications for global pharmaceutical company
• White Paper - Maintaining and supporting legacy IBM systems
• White Paper - The role of Artificial Intelligence in Network Management
• Blog - Rethinking IT Disaster Recovery Strategy
• Blog - Excellence in client service delivery – the key to sustainable business growth
• Landing Page - ICT Compliance and risk in the Financial Services sector