A specialist agency for Technology Marketing helping you to grow sustainably, build a compelling value proposition and maximise the value in your business.
As a Technology Marketing Agency, in our experience, a common marketing challenge for many technology firms is to clearly and coherently communicate the real value that you offer to your customer. Technology firms typically fall in the trap of focusing on the features and functions of their product/ solution, and as a result, fail to effectively communicate the value that differentiates you in a competitive market. Features and functions can only get you so far in the buying cycle. What truly differentiates you and gets you to the top of the list as the preferred option is the value you offer that addresses your buyer’s needs.
Technology firms also typically struggle to find marketing professionals (internal or agency) who really understand technology. You need marketers who can turn your complex technology into strong, coherent and compelling marketing messages. Many technology firms are frustrated by having to continually explain the technology to marketing people who never seem to really understand it.
As a specialist Technology Marketing Agency, we make your job easier and help you win more business. We help technology firms to avoid all these common pitfalls. Our clients value our ability, as a specialist marketing agency, to fully understand the underpinning technology and how that can help your customers. We successfully translate complex technology into a compelling value proposition supported by key marketing messages that really resonate with your buyers.
Common Marketing Challenges for Technology Firms
In our experience of working with technology firms, from a sales & marketing point of view, some of the major challenges these firms typically face are:
Differentiating yourself in a competitive market
Being able to cut through the noise and differentiate your product/solution in a competitive market, based on elements of value that matter to your customers
Penetrating the market and increasing market share
In a crowded marketplace with a variety of solutions, being able to attract interest and convert sales to sustainably increase your market share
Effectively communicating the value you offer
Clearly communicating the true value of your technology solution in perfect alignment with what is important to your customer to transform their business
Explaining complex technology in simple language
Being able to translate the technical details of your product/ solution into language that is relevant to your customer's world
Why clients choose to work with us
Team with an engineering & technology background
Our team comes from an engineering and technology background, so we understand technology at a deep level and can quickly grasp the application to your customers’ businesses
Specialist focus on technology companies
We have skills and experience in the marketing of technology firms to different target market sectors. We bring the understanding of what works best for you and will engage buyers to deliver maximum value
Blend of strategic & operational capability
Our team brings a blend of strategic and operational marketing capability which ensures that your day-to-day marketing aligns with and contributes towards your long-term strategic goals
Business value creation and growth focus
We are focused on helping you to create and maximise the long-term value in your business so that you and your shareholders/partners can realise the value in your investment
We commit our time to fully understand your business, the technology and the different elements of value it offers to your buyers. Our team becomes part of your team to help you achieve your objectives. As a result, we become a trusted partner and advisor for you and your business.
How can we help?
Some of the common questions that trigger our clients to work with our technology marketing experts include:
- How to build a strong sales pipeline?
- How to grow the digital presence of my technology business?
- How to develop a commercialisation plan for a new technology product?
- How to generate leads for the business?
- How to develop a new market entry plan or an export marketing plan?
- How can I improve the messaging on my website?
- How to develop a strong value proposition for my business?
- How to develop a business plan to secure external funding?
- What is the right pricing model for my technology business?
- How to plan for a technology roadshow in a new market?
- How to write compelling web content to rank higher on Google?
To discuss the specific challenges that you are trying to address within your business, please contact our technology marketing team .