At Shaping Business, we use an internationally recognised framework for strong and compelling Value Proposition Development, to help technology and professional services firms convert more opportunities and win more business.

The framework is called the Value Proposition Canvas, which is a great tool. But like any tool it needs to be applied correctly to get the desired results.

In this short video we identify the signs that tell you have a problem with your value proposition, and the five reasons why businesses struggle to use this framework effectively.

Watch our video below, and if you are struggling to develop a compelling value proposition using a value proposition canvas, contact us for support.