Our approach 

Your business operates in a competitive market and your buyers are making purchasing decisions based on their perception of the value they will receive. Many businesses fail to clearly articulate their value to prospects.

As a result, your buyers go elsewhere because they cannot identify the value you deliver.

Value proposition is the central pillar of your business model ; it is why people buy from you...                          

Despite having great products/ solutions you can struggle to achieve sales or convert more sales if your value isn’t clear to the buyer 

How we do it 

Shaping Business uses a structured framework to help you with value proposition development by building the value around your client and redefining a compelling value proposition.

We work with senior stakeholders to provide a valuable independent objective perspective on your business, your products and services and your clients. 

Our team understands the buyers of professional services and technology solutions and this knowledge is key to the development of a value proposition that concisely articulates the true value of your business to your prospects.

We focus on developing a value proposition that is compelling, value driven, and is aligned with the values important to your clients.

We focus on developing a value proposition that is compelling, value driven, and is aligned with the values important to your clients.

How we do it 

Shaping Business uses a structured framework to help you with value proposition development by building the value around your client and redefining a compelling value proposition.

We work with senior stakeholders to provide a valuable independent objective perspective on your business, your products and services and your clients. 

Our team understands the buyers of professional services and technology solutions and this knowledge is key to the development of a value proposition that concisely articulates the true value of your business to your prospects.

Our value proposition development service will enable you to:

Gain a deeper understanding of your client's needs

Establish how your products and services deliver value 

Communicate the value of your solution, not just the functions and features

Integrate the customer voice into your value proposition 

Strengthen your client relationships via the validation of your client value

Produce compelling value propositions for each of your core markets

Increase sales by tailoring your proposition to specific business opportunities

Identify opportunities to deliver new products and services to clients.


We enable our clients to develop compelling value propositions that generate interest from prospects and convert more sales.