Effective date: 25th May 2018
Please read our data privacy notice for more information about how we collect, store and process personal data held in our marketing database.
1.1. Your privacy on www.shapingbusiness.com, www.shapingbusiness.co.uk and www.shapingbusiness.biz.
1.2. This website is administered by Shaping Business Ltd. and is intended to provide you relevant marketing information to build your understanding of marketing issues and enable you to identify ways to maximise shareholder value in your business.
1.3. We want you to feel secure when visiting our site and are committed to maintaining your privacy when doing so.
1.4. The following policy provides an overview of how we protect your privacy during your visit.
1.5. In this policy, “we”, “us” and “our” refer to Shaping Business Ltd.
2. What information do we gather and how we use it?
2.1. Information on this website is gathered in two ways:
(a) Indirectly (for example, through the site technology) and
(b) Directly (for example, when you submit information to the website through forms etc.).
In this section we set out the general categories of personal data that we may process, their sources, the purposes for which we may process personal data and the legal basis of processing.
2.3. User provided data – We also collect information when you voluntarily submit it to us. Throughout our site, we may provide the opportunity to request information, register for an event or seminar, order a white paper, participate in an online survey, complete a benchmark assessment or to submit an enquiry regarding our services. When we collect this type of information, we will notify you as to why we are asking for information and how this information will be used. It is completely up to you whether or not you want to provide it. This data may include your name, email address, company name, phone number, etc. This data may be processed for the purposes of operating our website, providing our services, ensuring security on the website, and communicating with you. The user provided data may through the website also be used for the purposes of offering, marketing and selling relevant services to you. We may also use data for other purposes, which we would describe to you at the point we collect the information. The legal basis for this processing may be your consent at the time of submitting the information or for the performance of a contract between you and us, or for taking steps at your request to enter into such a contract.
2.4. Other data – We may obtain information, including Personal Data, from third parties and sources other than the website, such as advertisers, credit rating agencies, etc. If we combine or associate information from other sources with Personal Data that we collect through the website, we will treat the combined information as Personal Data in accordance with this Policy.
2.5. We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests i.e. the protection and assertion of our legal rights, your legal rights and the legal rights of others.
2.6. We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests i.e. the proper protection of our business against risks.
2.7. In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
2.8. Please do not supply any other person’s personal data to us, unless we prompt you to do so.
3. Will we share this with outside parties?
3.1. Data we collect will only be used within Shaping Business Ltd. We will not directly sell individual information to third parties.
3.2. However we reserve the right to share your relevant personal data with our insurers and/or professional advisers where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. We may also include this information in any sale of the company to a third party.
3.3. In addition to the specific disclosures of personal data set out in this Section 3, we may share your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
4. What about sensitive personal data?
5. What rights do you have?
5.1. In this Section 5, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights in the specific geography e.g ICO in the UK.
5.2. Your principal rights under data protection law are:
a. the right to be informed
b. the right to access;
c. the right to rectification;
d. the right to erasure;
e. the right to restrict processing;
f. the right to object to processing;
g. the right to data portability;
h. the right to related automated decision making including profiling
i. the right to withdraw consent; and
j. the right to complain to a supervisory authority
5.4. You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data as part of the Subject Access Request (SAR). The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. You can make the SAR by sending an email to email@example.com. We may need to verify your identify. The SAR enquiries will be dealt within 30 calendar days from the date of enquiry. However in certain circumstances, we may need to extend that by another 60 days, for which you will be notified in the first 30 days.
5.5. You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
5.6. In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed]. However, there are exclusions to the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
5.7. In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
5.8. You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
5.9. You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
5.10. You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
5.11. To the extent that the legal basis for our processing of your personal data is:
a. consent; or
b. that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,
and such processing is carried out by automated means, you have the right to data portability, to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
5.12. There is no automated decision making that takes place using the data collected through the website. However you have the right to ask at any point by contacting firstname.lastname@example.org.
5.13. To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
5.14. You may exercise any of your rights in relation to your personal data by written notice to us or by contacting us on email@example.com.
5.15. If you believe your right to privacy granted by applicable data protection laws has been infringed upon, you have a right to lodge a complaint with data protection authorities.
6. What about retaining and deleting data
6.1. This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
6.2. Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3. We will retain your personal data as follows: a. Website analytics (Google Analytics data) will be retained for a minimum period of 50 months
6.4. In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:
a. The legal grounds.
b. Fulfillment of purpose the data was collected/ processed for
c. In compliance with any corresponding law(s)
6.5. Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
7. What about data security?
7.1. We take appropriate steps to maintain the security of your data. We follow generally accepted industry standards to protect information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect your data against accidental or unlawful destruction, accidental loss, unauthorised alteration, unauthorised disclosure or access, misuse, and any other unlawful form of processing of the personal data in our possession. This includes password protection and other access and authentication controls. We use SSL technology to encrypt data submitted through our website.
7.2. However, you should understand that the open nature of the Internet is such that data may flow over networks without security measures and may be accessed and used by people other than those for whom the data is intended. No method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
7.3. If we learn of a security systems breach, we will inform you and the authorities of the occurrence of the breach in accordance with applicable law.
7.4. If you believe your personal data has been compromised or if you have any questions, please contact us via our webmaster.
8. Will we transfer this information internationally?
8.1. Data we collect will only be used within Shaping Business Ltd. We will not directly sell individual information to third parties, however, we reserve the right to:
(a) share it with our advisors, where necessary and
(b) include this information in any sale of the company to a third party.
9.1. Cookies are small files of information that save and retrieve information about your visit to the website – for example, how you entered our site, how you navigated through the site, and what information was of interest to you. This is standard practice on many websites.
9.2. Cookies can’t harm your computer/handheld device and are active for differing lengths of time; some are stored until you close your browser, while others may last for several weeks or more. By using and browsing this website, you consent to cookies being used in accordance with our policy. If you do not consent, you must disable cookies or refrain from using the site.
9.3. To find out more about cookies, how they work and how to manage them, visit www.allaboutcookies.org.
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10.1. We may update this policy from time to time by publishing a new version on our website.
10.2. You should check this page occasionally to ensure you are happy with any changes to this policy.