Why choose me?
I’m Ray Clarke. I am a highly focused, commercially astute leader.
I originally graduated as an Engineer, which means I am analytical and understand technology and systems. With a natural instinct for the commercial side of the business I undertook a Postgraduate qualification in Marketing. That brought a valuable understanding of customer buying behaviour and the psychology of sales and marketing. As a result, I bring a unique capability of bridging the gap between sales, marketing, product/service and customers.
I honed my strategic skills and experience by developing and adapting valuable frameworks and tools to help businesses to plan for growth. Most importantly I developed the ability to translate strategic direction into practical tactical actions that will deliver results.
The best way I can do that for other businesses is as a Fractional Chief Growth Officer (CGO) working with the leadership team to make the changes that unlock growth. I focus on fixing the system that drives revenue – not adding more activity.
What do clients value about what I do?
Making a real difference
This is commercial growth leadership. Most growth challenges are not caused by a lack of effort. They are caused by a misalignment across sales, marketing and delivery. Typical approaches try to fix the symptoms - campaigns, sales activity and tools. But without addressing the underlying system, results remain inconsistent.
My role and my approach is different. I work at a leadership level to diagnose where growth is constrained, identify the revenue opportunity sitting in the business and put the structure in place to realise it.
A structured approach
Growth is not delivered by isolated activity. It is driven by how well five core components work together.
By fine tuning:
- positioning
- pipeline
- conversion
- economics
- velocity
I can help you achieve predictable revenue growth.
A focus on measurable revenue impact
In most engagements, there is significant unrealised revenue already within the business. This can deliver £300k-£1m+ of opportunities. Through a combination of commercial diagnostics, real pipeline data analytics and practical execution at a leadership level, I can help you realise those hidden revenues.
Experience that translates into results
With a depth of experience across complex B2B markets I can rapidly gain an understanding of your business. Leveraging my 30+ years experience across technology/engineering, manufacturing and professional services with my International exposure to markets across UK, Europe, North America and Asia Pacific I can accelerate the process of fixing the growth system in your business.
Reducing business risk
For the clients I work with, the overhead associated with recruiting a full time Chief Growth Officer is not viable. The right talent is difficult to find, is expensive to hire and exposes the business to a high risk if misaligned. The fractional model provides immediate access to expertise, with a flexible commercial arrangement that lowers risk for the business but still delivers accountability and results.
Tangible, agreed outcomes
While every business is different, my clients typically get clarity of the growth constraints in the business. We work together to deliver a structured and predictable pipeline. They witness improved sales conversions and deal values. With better alignment across their teams, CEO's have increased confidence in forecasting and scaling.