Fractional Chief Growth Officer - The business context
Many Technology, Engineering, Manufacturing and Professional Services firms are struggling to grow the business. Where there is growth, it feels unpredictable with peaks and troughs in monthly revenues. There are some common characteristics:
- Sales, marketing and delivery operating in silos
- Sales pipeline that fluctuates substantially month to month
- Strong capability that does not convert into consistent revenue
- Growth plateauing despite continued investment.
This isn’t a people issue.
It’s a growth system issue.
Without an alignment between sales, marketing and product/service the business revenue growth stalls, regardless of effort.
For many, a full time Chief Growth Officer is not a viable option. It is a challenging recruitment, a high cost and a high risk to the business.
"I offer a different kind of growth leadership.
The result is not just more revenue, but predictable, controllable growth.
What do I offer?
I work with CEO’s, founders and investors as a Fractional Chief Growth Officer (CGO). Not to add more activity – but to fix the underlying structure that drives revenue.
That means:
- Defining a clear market positioning
- Building a predictable sales pipeline
- Improving conversion and deal value
- Aligning sales, marketing and delivery
- Structuring scalable growth, including international expansion.
The result is not just more revenue – but predictable, controllable growth.
This is typically a 6-12 month duration commitment requiring 1-2days per week, depending on the current business situation.
In most businesses I work with, there is £300k-£1m of unrealised revenue already sitting inside the current operation. This is not from launching something new. But from:
- Fixing conversion gaps
- Improving positioning
- Increasing deal balue
- Accelerating pipeline velocity
This is the focus of my work - identifying and capturing that opportunity.
As your Fractional Chief Growth Officer I am focused on fixing your growth system.
It is not about adding more activity - but fixing the underlying structure that delivers revenue.
1. Positioning – Who you target and how you win deals
2. Pipeline – How opportunities are consistently generated
3. Conversion – How effectively leads become revenue
4. Economics – Pricing, deal value and lifetime value
5. Velocity – How quickly revenue moves through the pipeline
It is not about adding more activity - but fixing the underlying structure that delivers revenue.
1. Positioning – Who you target and how you win deals
2. Pipeline – How opportunities are consistently generated
3. Conversion – How effectively leads become revenue
4. Economics – Pricing, deal value and lifetime value
5. Velocity – How quickly revenue moves through the pipeline
What do I offer?
I work with CEO’s, founders and investors as a Fractional Chief Growth Officer (CGO). Not to add more activity – but to fix the underlying structure that drives revenue.
That means:
- Defining a clear market positioning
- Building a predictable sales pipeline
- Improving conversion and deal value
- Aligning sales, marketing and delivery
- Structuring scalable growth, including international expansion.
The result is not just more revenue – but predictable, controllable growth.
This is typically a 6-12 month duration commitment requiring 1-2days per week, depending on the current business situation.
In most businesses I work with, there is £300k-£1m of unrealised revenue already sitting inside the current operation. This is not from launching something new. But from:
- Fixing conversion gaps
- Improving positioning
- Increasing deal balue
- Accelerating pipeline velocity
This is the focus of my work - identifying and capturing that opportunity.
As your Fractional Chief Growth Officer I am focused on fixing your growth system.
As your Chief Growth Officer, I will enable you to:
Realise the £300k-£1m of untapped revenue in your pipeline
Identify the growth constraints and implement plans to address/mitigate them
Fix the conversion gaps in the sales pipeline
Improve your positioning to attract better quality leads and increase conversions
Increase deal value to grow lifetime values
Accelerate pipeline velocity to deliver faster revenue flow into the business
Deliver a better alignment between sales, marketing and product/service
Increase confidence in forecasting based on a more predictable growth system