how to value your business

How to value your business?

Value creation and distribution is the primary purpose of any business and is…


B2B buying behaviour

Have you adapted to changing B2B buying behaviour?

B2B buying behaviour in the digital age How B2B buyers procure technology and…


Brexit Planning

Initiative launched to prepare SMEs for Brexit

How do you prepare your business for Brexit when you don’t even know what…


Value Proposition Canvas Framework video

Value Proposition Model: How to create a strong value proposition

At Shaping Business, we use an internationally recognised framework for strong…


Why technology firms struggle with marketing

Why technology firms struggle with marketing?

Over the years, we have worked with some great technology businesses that have…