Our approach 

Lead generation is the lifeblood for Technology and Professional Services firms. Businesses that invest the time and effort in building internal capability, processes and systems to improve the effectiveness of their B2B lead generation programme, establish a platform for sustainable growth. 

Failing to do so can result in lower quality leads and declining sales pipelines revenues.

Focusing on a single route to market limits your access to your buyers, results in peaks & troughs, and an unsustainable sales pipeline.

For sustainable business growth, you need a consistent sales pipeline with quality and quantity of leads that are delivered through multi-channel lead generation.

How we do it 

At Shaping Business, we help you to establish an effective B2B lead generation engine within your business that consists of a programme mainly focused on Inbound Marketing activities over a period of time that continuously delivers new leads and opportunities. 

We have developed and mastered a B2B lead generation model, which has been successfully implemented by over 150 businesses to generate good quality leads.

We use a structured framework to help you develop a multi-channel lead generation programme that is focused on Inbound Marketing, is more targeted and delivers better quality leads. 

We use a structured framework to help you develop a multi-channel lead generation programme that is focused on Inbound Marketing, is more targeted and delivers better quality leads. 

How we do it 

Lead Generation ProgrammeAt Shaping Business, we help you to establish an effective B2B lead generation engine within your business that consists of a programme mainly focused on Inbound Marketing activities over a period of time that continuously delivers new leads and opportunities. 

We have developed and mastered a B2B lead generation model, which has been successfully implemented by over 150 businesses to generate good quality leads.

Our B2B lead generation programme enables you to:

Benchmark the lead generation engine of your business along with an improvement programme 

Establish the lead generation needs of your business to deliver a healthy sales pipeline

Identify the current demand drivers in your target markets

Develop a prioritised and segmented target market list

Devise an optimum combination of tactics and channels to engage your target prospects

Identify the content needed to drive engagement and nurture prospects

Develop an action plan and implement the lead generation programme to deliver required results

Track and monitor the results to provide market intelligence and to continuously improve your lead generation programme


We are committed to generating more quality inbound leads to feed your sales pipeline and help you build a sustainable and growing business.

Complete our Lead Generation Benchmark to assess the approach and maturity of lead generation within your business against the 12 key enablers