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All posts in Marketing Strategy

28 Feb 2018

The Importance of a Brexit Risk Assessment for Business

Our second blog in this series on Brexit covers the importance Brexit risk assessment for your business in preparation for Britain’s exit from the EU. Alternatively, you can watch a video of this blog at the bottom of this page.

28 Feb 2018

What will the final Brexit impact be for business?

Our latest blog below covers the Brexit impact on business in the UK and Europe after the March 2019 cut-off date. Alternatively, you can watch a video of this blog at the bottom of this page.

05 Jan 2018

Value Proposition Canvas: How to create a strong value proposition

At Shaping Business, we use an internationally recognised framework for strong and compelling Value Proposition Development, to help technology and professional services firms convert more opportunities and win more business.

30 Jun 2017

Losing on price? A sales or marketing challenge

At Shaping Business, we meet a lot of technology and professional services firms that have problems converting business opportunities. Many of these businesses claim they have lost opportunities because of the price of their product or services.

20 Jun 2017

What does the sales pipeline tell you about your business?

Many businesses view their sales pipeline from a sales management and revenue forecasting perspective. They are so focused on meeting their sales targets that they fail to review and analyse their sales pipeline to understand the real performance of the sales and marketing function in their business.

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