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About Us

Shaping Business

‘Our focus is on helping you to win more business’

Who Are We?

Shaping Business was founded in 2004 in response to the growing need for specialist marketing expertise combined with in-depth operational understanding of ‘Technology and Professional Services’ firms. The objective since then has been to help clients to win more business and achieve a higher Return on Investment (ROI) from their marketing and business development activities.

We have built a comprehensive portfolio of marketing services for technology and professional service businesses, effectively providing our clients with a single point of contact to cater for all their marketing needs. We operate in the same way as many of our clients; building rapport, defining the project scope, agreeing deliverables and timescales, working collaboratively to exceed expectations, to deliver real business value and establish great long term business relationships.

Our people have worked in the technology and professional services industry for years and understand the operating model in these businesses. Our senior resources at Shaping Business have direct experience of delivering and selling in a product and consulting environment; many come from engineering and consulting backgrounds. We appreciate the sensitivities around client relationships. This experience and understanding enables us to deliver real insight and value to our clients.

Sectors We Have Marketed To:

We work exclusively with Technology and Professional Services firms targeting businesses and public sector organisations. We have experience in a wide range of business-to-business (B2B) market sectors for our clients, and have undertaken marketing projects nationally and internationally for SME’s and large MNCs (Multi-National Corporations); working with  Founding Partners and Board Level Executives in over 100 companies. The ranges of sectors we have targeted for clients include:

  1. Financial Services
  2. Manufacturing
  3. Retail
  4. Business Support Services
  5. Utilities (Energy, Water & Telecoms)
  6. Emergency Services
  7. Logistics, Travel & Transport
  8. Regulators
  9. Local Authorities
  10. Central Government
  11. Military etc.