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All posts tagged Marketing agency model

18 Jan 2017

Disrupting the B2B Marketing Agency Model

With a heavy focus on generating revenue from clients and using retainers, a typical B2B marketing agency operates with the knowledge that they will get paid whether agreed levels of activity are met or not. Fixed-term contracts can also tie clients to restrictive agreements, whereby they aren’t given the scalability they need to grow an agile business or respond to the changing marketing environments.