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All posts tagged professional services marketing

28 Feb 2018

What will the final Brexit impact be for business?

Our latest blog below covers the Brexit impact on business in the UK and Europe after the March 2019 cut-off date. Alternatively, you can watch a video of this blog at the bottom of this page.

26 Jun 2012

Getting your marketing message clear

We get to meet really interesting professional services firms. What we find particularly fascinating about these businesses is how each one is different. Even when we meet firms that offer broadly similar services they are still fundamentally different. The senior people we meet are accomplished professionals who are clearly experts in their chosen field of specialism. Yet one of the most common issues which quickly becomes apparent is how difficult these firms find it to articulate succinctly their key marketing message. We typically get two different styles of weak messaging in these meetings that fall neatly into what we call the ‘brand agency’ response or the ‘consulting speak’ response.