Disrupting the B2B Marketing Agency Model
With a heavy focus on generating revenue from clients and using retainers, a typical B2B marketing agency operates with…
How a strong value proposition can significantly increase your sales
Shaping Business has the privilege of working with a variety of well-established firms, many of whom are renowned for…
5 key signs that your lead generation development needs attention
In the B2B market implementing an effective lead generation development programme is crucial to maintaining a pipeline…
Brexit: the business impact
Newspaper headlines have declared the British decision to exit the European Union ‘The ‘Brexit crisis’. Already, there…
What is the right marketing model for your business?
Technology and professional services organisations have a core competence around specific fields of expertise. While…